Bonfire of the Brands: How I Learnt to Live without Labels

Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million. Average number of brand names memorised by a 10-year-old: 400. Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won’t give it up, is it time for the individual to take back control?

Reviews of Bonfire of the Brands: How I Learnt to Live without Labels

* This may well become the book to typify the Noughties. The London Paper * Unexpectedly brilliant. Financial Times * A great read. New Statesman * …it's a funny, light read and gives an informative and broad account of consumerism…thought-provoking illustrations of a life without labels. — Miles Howe Ecologist 20071101