Incognito: The Secret Lives of The Brain

*Why does your foot hit the brake pedal before you are conscious of danger ahead? *Why do you hear your name is mentioned in a conversation that you didn’t think you were listening to? *Why is a person whose name begins with J more likely to marry another person whose name begins with J? *Why is it so difficult to keep a secret? *And how is it possible to get angry at yourself: who, exactly, is mad at whom? A thrilling subsurface exploration of the mind and all its contradictions. A NEW YORK TIMES BESTSELLER

Reviews of Incognito: The Secret Lives of The Brain

Stunningly original… You can get through it in an hour, but you'd be mad to hurry, and you will certainly want to return to it many times…Sum has the unaccountable, jaw-dropping quality of genius. It seems exquisitely adapted to fill the contemporary longing for a kind of secular holy book. – Observer