ABOUT THIS BOOK
PUBLISHER: Atlantic Books
FORMAT: Hardback
ISBN: 9781786494566
RRP: £12.99
PAGES: 304
PUBLICATION DATE:
September 6, 2018
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The Perils of Perception: Why We’re Wrong About Nearly Everything
Bobby Duffy
Do you eat too much sugar? Is violence in the world increasing or decreasing? What proportion of your country are Muslim? What does it cost to raise a child? How much do we need to save for retirement? How much tax do the rich pay?When we estimate the answers to these fundamental questions that directly affect our lives, we tend to be vastly wrong, irrespective of how educated we are. This landmark book – informed by over ten exclusive major polling studies by IPSOS across 40 countries – asks why in the age of the internet, where information should be more accessible than ever, we remain so poorly informed.Using the latest research into the media, decision science, heuristics, and emotional reasoning, Bobby Duffy examines why the populations of some countries seem better informed than others, and how we can address our ignorance of key public data and trends. An essential read for anyone who wants to be smarter and better informed, this fascinating book will transform the way you engage with the world.
Reviews of The Perils of Perception: Why We’re Wrong About Nearly Everything
This interesting and well-informed book is an invaluable guide to how our perception of facts is shaped. It includes fascinating comparisons between different countries. And it shows that facts and evidence do still matter. Bobby Duffy is a voice of calm reason amidst all our anxieties about a post-truth world. — David Willetts, former Conservative Party MP Bobby Duffy's book is a unique and compelling confrontation with the narratives that shape our lives, society and politics, marrying fascinating data with superb analysis. It is simply indispensable. * Matthew d'Ancona, Editor-in-Chief, Drugstore Culture, and author of Post-Truth *
Bobby Duffy
Bobby Duffy is Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute. He leads a team of around 200 researchers across the World. He has been previously seconded to the British Prime Minister’s Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the LSE. He is Visiting Senior Research Fellow at King’s College London.