Our Book Week Scotland campaign inspired by the Jólabókaflóð custom of book gifting in Iceland.
ScotBookFlood: Celebrating Scottish-Nordic Literary Links for Book Week Scotland
With Book Week Scotland 2017 kicking off on Monday 27 November, we’re delighted to announce ScotBookFlood. Inspired by the unique tradition of book gifting in Iceland, Jólabókaflóð (which translates roughly as ‘Christmas book flood’), ScotBookFlood will celebrate Scottish-Nordic/Icelandic literary links and encourage thoughtful book gifting for loved ones in the run-up to Christmas.
This digital campaign will be delivered throughout Book Week Scotland (from Monday 27 November to Sunday 3 December) via social media and the Books from Scotland website. Books from Scotland, the sister website to Publishing Scotland, will feature a special ScotBookFlood Issue launching on Monday 27 December.
From Monday 27 November to Sunday 3 December we invite you to get involved in our conversation by using the hashtags #ScotBookFlood, #BookWeekScotland, and tweeting @scottishbooks. We’d love you to tell us what Scottish books you’ll be gifting to loved ones, or what books from Scotland you plan to read over the festive period.
Just as Jólabókaflóð is at the centre of Iceland’s annual festivities, let’s make ScotBookFlood a fun celebration of the wealth of wonderful authors and publishers in Scotland today. We wish you a very merry ScotBookFlood full of northern (literary) lights!