Lobbying: The Art of Political Persuasion

Lobbying is a global industry which thrives wherever democratic governments are established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, and touches on the Middle East. This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: the historical background to lobbying, and the ethical and regulatory frameworks; the mechanics of lobbying, and the techniques employed by lobbyists around the world; the various types of lobbying and public affairs campaigns – Advice on how to break into lobbying; and the procedure for appointing a public affairs consultancy – How to use third party advocates in support of a campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also ‘top tips’ from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

Reviews of Lobbying: The Art of Political Persuasion

Reviews "If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008." – Francis Ingham, Director General & Managing Director, Public Relations Consultants Association "The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in house, consultancy or a client – this is the book for you." – Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations "Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer." – Robbie MacDuff, Director of Public Affairs, Precise Public Affairs and Chair of the Association of Professional Political Consultants (APPC) "This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals." – Neil Sherlock, Partner Public Affairs, KPMG "The best book on the art of lobbying yet written" – Iain Dale, Blogger and publisher Total Politics "If you buy one book about lobbying make it this one." – Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick